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Super Bowl weekend is exciting for everyone, not just American sports supporters. And it’s obviously a huge weekend for advertisers.

Adverts are rarely as expensive, creative and well-thought-out as they are during the Super Bowl commercial break. And not only are they extremely entertaining, but they also get us excited for the new things coming our way – such as the new cars, phones, films and TV shows set to release throughout the year.

To celebrate the magic of the big game commercial break, we’re shining a spotlight on the best Super Bowl commercials of recent years, and taking a look at the music used in each. 

Best Super Bowl Commercials 2020 and Best Super Bowl Commercials 2021

If you’re looking to discover the latest Super Bowl commercials, make sure to check out our Best Super Bowl Commercials 2021 article (which also happens to feature the best Super Bowl commercials of 2020).

Plus, see which of the ads of the last 30 years have made the grade for the best ads of all time. And don’t forget, if you need music to license for advertising, then we have a huge selection of playlists in our catalogue, covering every genre and mood.

Best Super Bowl Commercials 2019

1. Bud Light/Game of Thrones – ‘Joust’

For their 2019 Super Bowl commercial, Bud Light teamed up with Game of Thrones to give their ‘Bud Knight’ a worthy opponent: Ser Gregor Clegane (AKA The Mountain). Unsurprisingly, Ser Clegane opts for his familiar winning move, crushing the eyes of the protagonist; and before you know it, Drogon appears to torture the crowds. So, not only did the commercial advertise the beer, but it also helped fuel hype around the HBO show’s final season. 

Music: The soundtrack to the Game of Thrones X Bud Light commercial begins with a short medieval-inspired song, led by strings and woodwinds, accompanied by the diegetic sound of regal trumpets. Subsequently, the music merges into the familiar sound of Game of Thrones’ theme tune. 

Read more about Bud Light's best commercials.

2. Pepsi – ‘More than OK’

In 2019, Pepsi embraced its role as the underdog. The soft drink company’s Super Bowl 53 ad sees popular actor Steve Carrell challenge the common ‘Is Pepsi OK?’ question in the middle of a diner, exclaiming that it’s ‘more than OK’. Then, in walks rapper Cardi B who settles the debate, announcing that Pepsi is actually ‘Okurrr’. Yes, it really is as random as that. 

Music: Cardi B’s reggaeton-inspired track I Like It (feat. Bad Bunny and J Balvin) plays when the rapper walks through the doors of the diner and picks up a bejewelled Pepsi can. Not only does this add an element of ‘party’ to the ad, but it also attracts the attention of the younger generations.

Discover more Latin-American genres of music in our Beyond Reggaeton: The Latin Series.

3. M&Ms – ‘Bad Passengers’

M&Ms have created some of the most entertaining adverts of recent years, including ‘Bad Passengers’, their 2019 Super Bowl ad. The advert sees a mum figure hit the brakes and subsequently threaten to eat the noisy M&Ms in the backseat alive if they don’t stop quarrelling. Just as they’ve got our attention, the all-new M&M chocolate bar is advertised.

Music: Although music is only used in the final moment of the ad, it’s still memorable. But what does it sound like? It sounds like electronic dance music, kind of like the type you’d hear in a Step Up flick.

4. Disney – ‘Avengers: Endgame Super Bowl TV Spot’

Just as they did in 2018, Disney chose to advertise their newest Avengers film during the commercial breaks of the 54th Super Bowl. The second chapter of the Russo Brothers’ Avengers story – officially titled Avengers: Endgame – promised to be the culmination of 10 years of Marvel Studios movies. The TV spot is careful not to show too much, and simply teases a comic book-inspired tale set on a post-apocalyptic (or should we say post-Thanos-snap) Earth.

Music: The rousing track used for the Avengers: Endgame big game ad is similar to that of a thriller, teasing the real consequences of the film’s events. 

5. Mercedes – ‘A-Class Super Bowl Ad’

To advertise its 2019 A-Class model that listens to voice commands, Mercedes produced a Super Bowl ad that imagines a world in which one can command anything to happen. The lucky guy who discovers he has these powers starts using them to his advantage, making all sorts of unexpected things happen. (Spoiler: Looney Tunes’ Wile E Coyote comes to life)

Music: The groovy music that plays throughout Mercedes’ 2019 Super Bowl ad is light-hearted and reminds the audience to not take the ad too seriously. 

Best Super Commercials 2018

6. Amazon – ‘Alexa Loses Her Voice’

The Amazon ‘Alexa Loses Her Voice’ advert that premiered during the 2018 Super Bowl is not only one of our favourite Super Bowl ads, but it’s also one of our favourite commercials ever. Starring the likes of Cardi B, Gordon Ramsay and Anthony Hopkins, the advert sees the stars (including those already mentioned) take over the world’s Alexa devices.

Music: The song that plays throughout the ad feels right for the Amazon brand – it is happy, warm and positive. Albeit, it’s not long until rapper Cardi B takes over the entire commercial with her world-famous track Bodak Yellow

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7. Jeep – ‘Jeep Jurassic’

Starring dinosaurs, Jeff Goldblum, OG Jurassic Park clips and a brand-new Jeep Wrangler, it’s hard to deny the appeal of Jeep’s 2018 Super Bowl ad. But perhaps we’re biased, seeing as we’re huge fans of the franchise.

Music: Unsurprisingly, the Jeep commercial uses the classic Jurassic Park music to further underscore its collab with the franchise. We, for one, are never sick of hearing the film’s quintessential theme tune

8. Disney – ‘Avengers: Infinity War Super Bowl TV Ad’

Back in February 2018, the world was patiently waiting for the first chapter of the Russo Brothers’ Avengers epic, titled Avengers: Infinity War. Disney teased the cinematic event during the commercial break of the 53rd Super Bowl, promising a superhero team-up flick like no other. 

Music: This ad brought goosebumps to its audience by using a slow down version of the epic orchestral Avengers theme.

9. Jack in the Box – ‘Jack VS Martha’

Jack in the Box put their mascot, Jack, up against Martha Stewart in 2018, after she claimed a tasty Bánh mì can’t be found in any fast-food restaurant. Needless to say, Jack in the Box had just started selling their take on the Asian sandwich.

Music: Throughout the ‘Jack VS Martha’ ad, the music switches-up multiple times. First, it moves from a daytime TV-inspired tune to a rock track, then to a Spaghetti Western-esque song, before moving back to rock.

10. Michelob Ultra ‘The Perfect Match’

Chris Pratt spearheaded Michelob Ultra’s ‘The Perfect Match’ ad, which sees Pratt intensely prepare for a role in a Michelob Ultra ad. Meta, we know. But after we follow Pratt through his training, he is informed by a film studio assistant that he will be one of many extras in the commercial and not the main lead. The moral of the story? Stay humble.

Music: The music encourages the idea that Pratt is about to take the lead role in the beverage’s next ad – it is grand and impressive, featuring instruments such as trumpets and marching drums.

Best Super Bowl Commercials 2017

11. Netflix – ‘Stranger Things S2 Super Bowl Ad’

After the success of Stranger Things S1, Netflix knew they had to go bigger and better the second time around. During the 2017 Super Bowl commercials, Stranger Things S2 was advertised using a 30-second spot. It promised more suspense, more monsters, a more mature narrative and, finally, a Halloween release date.

Music: Before the retro theme tune kicks in (a track capable of making our eyes light up), a horror-inspired composition plays, creating suspense as it grows increasingly louder.

12. Hulu – ‘My Name is Offred’ (The Handmaid’s Tale)

Hulu advertised its adaptation of Margaret Attwood’s dystopian novel The Handmaid’s Tale during the 2017 Super Bowl commercials. Led by actress Elizabeth Moss, the trailer promised fans of the novel that the TV would be just as dark and twisted.

Music: Hulu chose Releaser from hip-hop artist Kid Cudi as the track for their Super Bowl commercial. In retrospect, it seems as though the incorporation of Cudi’s track aimed to tease the series’ contemporary use of popular songs. 

13. Skittles – ‘Romance’

Simply titled ‘Romance’, Skittles’ 52nd Super Bowl commercial is one of their most entertaining adverts ever. A teenage boy attempts to capture the attention of his love interest, Katie, by throwing Skittles into her bedroom window. Little does he know that her family members (and a burglar and a police officer) have all paused what they were doing to take turns catching a Skittle in their mouth. The ad then ends with the slogan, ‘Romance the Rainbow; Taste the Rainbow’. 

Music: Although no background music track is featured, sound effects are used to help bring the narrative to life. Interested in sound effects for your content? Make sure you take a look at our Editor’s Selection of Musical Effects

14. Coca Cola – ‘Together is Beautiful’

Coca Cola attempted to unite the different cultures that reside in the US with their ‘Together is Beautiful’ ad that premiered during the 2017 Super Bowl. Showcasing the diverse range of people from across the nation, the commercial reminds viewers that they all have something in common – Coca Cola.

Music: Music is crucial to Coca Cola’s ‘Together is Beautiful’ ad, as it highlights its message: We are all one race. Lines from America the Beautiful are sung in different languages by US-based voices before they harmonise together to create an angelic rendition of the classic Coke jingle. 

15. Bai – ‘Bai Bai Bai’ (Christopher Walker advert)

Antioxidant infusion drink Bai brought two of our heroes – Christopher Walker and Justin Timberlake – together for their official big game spot in 2017. If you haven’t seen the commercial (or haven’t yet guessed by the name of the ad), the commercial is driven by a play on words inspired by NSYNC’s Bye Bye Bye.

Music: As mentioned above, pop song Bye Bye Bye is paramount to this advert’s narrative; so much so, a clip of the song plays during the final moment. 

Best Super Bowl Commercials 2016

16. Audi – ‘Commander’

For their 2016 Super Bowl ad, Audi took an emotional approach to ad-making, producing the soul-stirring commercial ‘Commander’. The minute-and-a-half long ad focuses on an ex-astronaut commander who has grown old and is suffering from depression. 

A few moments into the advert, the commander’s son visits him to show him his new Audi R8 – a sight that instantly piques his interest. As soon as he sits in the driving seat, he’s transported back to his days with NASA and remembers what it feels like to be happy. 

Music: In our opinion, it’s the apt track – David Bowie’s Starman – that makes this advert so special. The nostalgic, heart-warming feel the 1970s song brings to the commercial helps it achieve so much more than successfully advertising a new motor vehicle.

17. NFL – ‘Super Bowl 50

To celebrate 50 years of Super Bowl, the NFL created an advert that informed viewers of a fact: ‘Data suggests 9 months after a Super Bowl victory, winning cities see a rise in births’. Taking this insight and running with it, the NFL united choirs of babies born around 9 months after a Super Bowl in winning cities across the States. For example, the advert opens with a choir of 2008 babies singing in their hometown of New York – referencing the New York Giants’ Super Bowl win of 2008.

Music: As mentioned above, the music is sung by different choirs - the song they’re singing? A very special adaptation of 1994’s Kiss from a Rose by Seal. 

Is 90s music your thing? Take a look at our collection of 1990s-inspired production compositions

18. Beyoncé – ‘The Formation World Tour’

Beyoncé is a savvy businesswoman, and her strategic move during the 2016 Super Bowl demonstrated this. Just after the R&B singer finished her iconic halftime performance, she and her team dropped a commercial that announced a brand new tour. 

‘The Formation World Tour’ ad – a short commercial that gives off arthouse vibes with its black and white filter and powerful symbolism – instructed those interested to visit to purchase their tour tickets (on specified dates). 

Music: As one might expect, the advert relies on Beyoncé’s music, namely the instrumental from her track ‘Freedom’. The music sounds both powerful and funk-inspired, a sound that further adds to the aforementioned arthouse vibe teasing the tour’s aesthetic.

19. Snickers – ‘Marilyn’

One of the funniest Super Bowl commercials of recent years is Snickers’ ‘Marilyn’ ad, starring William Dafoe. The stalwart actor plays the part of Miss Monroe before she eats her Snickers – a side of her that is grouchy and reluctant to follow the producer’s direction. As soon as he chomps on a Snickers given to him by a crew member, DeFoe transforms into the Marilyn we all know and love. 

Music: The advert uses a track that captures the zeitgeist of 1950s Hollywood with its magical orchestral sound. If you happen to be interested in Hollywood-inspired music for your next project, make sure you check out our hand-picked Hollywood playlist.

20. Hyundai – ‘Ryanville

Hyundai advertised their Elantra model during the 2016 Super Bowl commercials by introducing audiences to Ryanville: a place in which everyone is (or, at least, looks like) Ryan Reynolds. As the two female characters drive through Ryanville, they find it hard to concentrate on the road as they find the attractive townspeople too distracting – so much so, they almost hit one ‘Ryan’ who is innocently walking his dogs. What stops them? Hyundai’s all-new auto-emergency braking technology with built-in pedestrian detection, of course. 

Music: The song that plays throughout the ‘Ryanville’ ad is 90s R&B hit Whatta Man from Salt ‘N’ Pepa and En Vogue. Whatta song. 

Best Super Bowl Commercials 2015

21. Doritos – ‘When Pigs Fly’

Doritos plays with the age-old phrase ‘when pigs fly’ for their 2015 Super Bowl commercial. In a nutshell, the ad revolves around a young boy who is promised a Dorito chip by an older figure, ‘when pigs fly’. This activates his creative mind and inspires him to create a rocket launcher.

Music: The country-rock music is very appropriate given the ad’s rural setting. In fact, we’d go so far as to say that it adds another layer of depth to the imaginative story. 

Want to listen to more country-rock? Make sure you check out our playlist.

22. Nationwide – ‘Invisible Mandy Kaling’

For their 2015 Super Bowl ad, Nationwide found humour in the social inequality of the States. They did this with a little help from comedic actress Mandy Kaling. Kaling embraces the idea that she’s ‘invisible’ in her urban environment, being a woman from the BAME community; thus, she has fun walking through a car wash, eating ice cream in a supermarket and doing all kinds of other activities someone may do if they could turn invisible.

Music: The soundtrack to Mindy Kaling’s mischievous adventures is Oh, Pretty Woman by Roy Orbinson: the 1960s hit that’s sure to be remembered forever. 

23. Kia – ‘The Perfect Getaway’

Kia’s ‘The Perfect Getaway’ 2015 Super Bowl ad focuses on a commercial producer pitching his idea to action movie star Pierce Brosnan. The former Bond expects the ad to be driven by unexpected twists and turns (like the narratives of his filmography); however, the ad turns out to be focused on a romantic bae-cation.

Music: The tense, string-led nature of the music used in Kia’s ‘The Perfect Getaway’ ad helps the car manufacturer create an anti-climax, as a listener expects the ad to become increasingly adventurous. 

24. Skechers – ‘Hall’

Sneaker brand Skechers recruited baseball legend Pete Rose for their humorous 2015 Super Bowl advert. The ad aims to make people laugh by joking about the fact that Rose is banned from the Hall of Fame. We’re not sure about you, but we personally find it refreshing to see (and hear) such a high-profile name poke some fun at their own controversy.

Music: The composition used in Skechers’ ‘Hall’ ad is upbeat and merry – the type you might expect from such a light-hearted commercial. Interested in some similar music? Take a look at our Happy/Sprightly/Jolly collation of tracks.

25. Universal – ‘Jurassic World Super Bowl TV Spot’

Persuading audiences to watch yet another soft-reboot is no small feat; hence, Universal knew they needed to pull out all the stops when it came to advertising Jurassic World. Advertised during the commercials of the 2015 Super Bowl, the ad grabs the audience's attention by teasing the film’s biggest action moments. 

Music: Universal opts for a percussion-heavy music track to intensify the horror elements of the advert. This suggests to the audience that the film is scarier than the original. 

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