The Edit

TALKING MUSIC & ESPORTS WITH TEAM VITALITY

Francoise Xavier Vitality Summer of Sport interiew

We’re eagerly awaiting 2021’s massive summer of sport – with everything from football to the Olympics and Paralympics on offer, there’s something for every sports fan. As we’ve created hand-picked playlists to go with every part of your sport story – from the anticipation to the victory, tracks to sing when you’re winning to the soundtrack for claiming that podium place – we wanted to see what music our clients are using.  

We caught up with François-Xavier Roux, Head of Content at Team Vitality, the leading French eSports club. eSports is the world of competitive, organised video gaming; competitors from different leagues or teams face off in the games that gamers at home love –from Fortnite to Call of Duty, Overwatch and Madden NFL. Huge eSports tournaments now take place all over the world, usually in big arenas with crowds to match. 

Since its creation in 2013, Team Vitality has won hundreds of competitions, including World championships (Rainbow 6, FIFA, Rocket League) and has formed a community of millions of fans and ambassadors.

  

How did you get into eSports and start working for Team Vitality? 

I come from an audiovisual background; I worked for MTV Viacom for fifteen years. After that I joined Endemol in digital production. 

With eSports, it came about through an encounter with Neo, the co-founder of the Vitality team. He was looking for someone to take care of the whole production side of the content, for the team and for the organisation. I wasn't really a gaming enthusiast to begin with. But I was a bit of an opportunist! 

What have been the challenges and advantages of working in eSports over the last year? 

There's a huge amount of content to produce, because it's an industry which is extremely rich. If you were to compare it with traditional sport, you could say that an eSport season could be three times more intense than a sporting season in two disciplines. 

So I’d say that one of the challenges is to be very reactive and quite productive. It’s allowed us to adapt, diversify and embark upon new challenges. So in a certain way, it’s been a real driving force for opportunities. 

  

How does music influence the content you create 

Music is obviously something that influences content creation. It’s what brings emotion, and in sport that's clearly something that's very important. 

For reporting and highlights, those kind of formats, the music plays a really important role, to heighten emotions, create cliffhangers, that kind of thing. 

We also produce content that is made for brand content, with our sponsors and partners. Often, that’s quite short content, so I’m even more picky when it comes to choosing music for that! 

Listen to more of our great sports music tracks with our Spotify playlists:

What kind of music do you gravitate towards for your content? 

Generally, it's between electro and hip hop

Firstly, it’s a fairly young audience, so we adapt our choices to the target audience; those are the genres that tend to fit with the raw material of video game images and competitions. 

  

What are the best things about working with Audio Network? 

I’d say Audio Network’s reliability, simplicity, diversity and quality! 

  

Training Day playlist
Summer of Sport playlist
The anticipation playlist
The Heartbreak playlist
The Journey
Victory

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