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CONFUSED.COM ADVERTS: YOUR COMPLETE BREAKDOWN
- 14 Mar
Photo Credit: www.youtube.com
Even if you never visited confused.com before, you’ve almost certainly heard of the brand. And what you probably already know is that it’s a UK-based price comparison company that provides insight into the best deals in insurance services.
But how – you may be wondering – did the brand become so famous? Two words: memorable advertising.
Essentially, Confused.com’s strategy focuses on grabbing the attention of viewers in fun and imaginative ways instead of trying to bombard them with information.
These types of ads work well for the company as it’s only every so often that one considers purchasing insurance. Thus, it’s unproductive to advertise deals to people who are not looking to use Confused.com’s comparison services in the near future.
The real aim is to ensure the brand is at the forefront of a viewer’s mind when the time comes for them to explore insurance deals.
Below, we explore the very best ads released by Confused.com – from James Corden’s Confused.com ad to Timothy Murphy’s Confused.com ad – looking especially at how music ties each production together.
The Best Confused.com Adverts
- New Confused.com advert
- Confused.com advert 2021
- Confused.com advert 2020
- Confused.com advert 2019
- Confused.com Timothy Murphy advert (2019)
- Confused.com advert 2018
- Old Confused.com advert (2002)
- Confused.com Robot advert (2014)
- Confused.com Chain Reaction advert (2011)
- Confused.com Duet advert (2012)
- Confused.com James Corden advert (2016)
New Confused.com Advert
Confused.com’s latest ad made by London-based agency Karmamara looks inside the chaotic, destructed mind of an average Joe called John.
Here, John stumbles upon an oracle of sorts who provides him with the answer to a question.
After being enlightened by the mysterious figure, John states that he’s no longer confused, he’s Confused.com.
To keep viewers guessing, a blue Mercedes appears out of nowhere (redolent of the blue Merc Timothy Murphy drives in his Confused.com ads), and so does a yellow suit-clad guitarist who plays a flaming guitar. Pretty random overall.
The haunting, atmospheric soundtrack to this Confused.com ad plays into the apocalyptic vibe of the setting. Plus, it connotes that there’s something spiritual about the oracle character.
Confused.com Advert 2021
There’s a soap-opera-on-steroids vibe about Confused.com’s 2021 advert ‘Wave‘ – striking classical music and cinematic shots meet relatable characters and an archetypal British neighbourhood.
In the ad, drama is found within the everyday awkward situation of thinking that someone is waving at you when, in fact, they’re waving at the person behind you.
Classical music is used within this ad to make things more theatrical. It’s definitely a good way of commanding an audience’s attention.
Confused.com Advert 2020
Set in the same world as the 2021 Confused.com advert, the 2020 commercial is centred on the over-exaggeration of another everyday occurrence.
This time, we see two suburbanites attempting to get past the other. “This world is full of little confusions, but I’m not confused. I’m Confused.com,” says the narrator. Mic drop.
Once again, lively classical music keeps viewers interested in an otherwise mundane situation, highlighting the power of a good soundtrack.
Confused.com Advert 2019
Sons of Anarchy star Timothy V. Murphy adds a little bad boy attitude to Confused.com’s 2019 advert that introduces Confused.com Rewards.
The actor encourages the viewer to see the world more clearly by using Confused.com’s services and claiming tempting rewards such as vouchers for Halfords and Domino’s. (N.B. This is the ad featuring the blue Merc that we mentioned previously.)
The music used in the Confused.com 2019 ad has a Southern twang that complements the rural setting of the ad and the idea that Confused.com can help people ‘see things more clearly’.
Timothy Murphy Confused.com Advert (2019)
The previous ad isn’t the only one to star Timothy Murphy – he adds a little Irish swagger to a handful of ads, including one entitled ‘The Year of Confusion’.
Within this ad – a commercial filled with puppets, ballot papers, bins and more – Murphy invites the viewers to ride with him in his Confused.com Mercedes past all of the confusion.
This ad features an instrumental version of ‘God Save the Queen’. The use of this track connotes that all modern-day Britons are confused during this tumultuous time. Well, the assumption’s not wrong.
Confused.com Advert 2018
We promise this is the final Timothy Murphy Confused.com ad on our list (not that you’re complaining - he’s compelling!).
Set in a busy metropolis, the ad aims to reassure the viewer that it’s normal to feel confused as the world outside is a very overwhelming place – there’s too much choice, a lot of nonsense media and millions of bewildering deals. The answer? Confused.com, of course.
The jazzy music immerses the viewer into the busy world Murphy finds himself driving through. The driving beat of the track amplifies the busy feel of the commercial.
Old Confused.com Advert (2002)
This early Confused.com ad established the brand’s tone – it let the nation know that the platform is ideal for ordinary citizens looking to make the right decision on a car insurance deal.
It also introduced the brand’s cartoon logo and informed viewers that the platform covers 92% of car insurers on the net.
Music would have taken this advert to the next level but, unfortunately, no background track was used.
Personally, we would’ve gone for something upbeat to give the then-new brand an air of warmth and friendliness often lacking in the insurance industry.
Confused.com Robot Advert (2014)
The Confused.com robot ad from 2014 is unforgettable, chiefly because Brian the robot is so damn cute.
In the ad, Brian spots a family (one he notices could save money on Confused.com) departing from their textbook British neighbourhood to their staycation destination.
Determined to help them, Brian travels across the country to find them – finally, he locates them in a seaside town and proceeds to inform them that he could save them £230 on their car insurance. Now that’s what we call dedication.
Brian’s retro look is paired with a pop, electronic background music track to give the ad an ‘80s adventure film vibe.
Confused.com Chain Reaction Advert (2011)
We’re not going to beat around the bush, Confused.com’s ‘Chain Reaction’ ad is our favourite Confused.com ad of all time (and no, it’s not sad to have a favourite!)
It has everything you could possibly want from an advert: loveable characters, a familiar soundtrack and cheerful colours included.
It truly is the ad that made us care about the brand. Check it out for yourself, especially if you’re looking for something that’ll put a smile on your face.
This musical ad has Diana Ross' Bee Gees-penned pop anthem ‘Chain Reaction’ at its core. It’s just the thing to make a viewer’s day.
Confused.com Duet Advert (2012)
Confused.com quickly realised that the whole animated musical ad thing was pretty effective.
Of course, by effective we mean it had everyone talking about the brand. So, naturally, they made a sequel. How did they step things up? With a duet, of course.
For the duet ad, Confused.com took Village People’s disco hit ‘YMCA’ and made it their own. Basically, they rewrote the lyrics to provide viewers with information about the company in a playful way.
Confused.com James Corden Advert (2016)
There are a few Confused.com ads featuring James Corden, but our favourite is ‘Winning Streak’ ad.
In the commercial, Corden plays a driver who picks up his friend from the station and proceeds to make his way through the notoriously busy city of London with ease.
In fact, the journey is so stress-free, the viewer begins to wonder whether the driver possesses magical abilities.
Glam rock megahit ‘Get It On’ by T. Rex keeps this ad flowing. Plus, it gives the city of London a punky feel which, ultimately, makes for a more interesting advertisement.
Music Makes A Difference!
It’s no coincidence that music is an essential ingredient in all of the most successful Confused.com adverts.
So, if there’s one thing to take from this article, it’s to carefully consider the music you use in your productions, no matter if you’re producing an advert, a podcast, a film, a television series or something else entirely. And when you do start thinking about production music tracks, why not come straight to Audio Network?
If you’d like to read a little more about music in advertisements before you start exploring our selection of music, take yourself over to The Edit. Here, you’ll find articles focusing on the best ads from brands including McDonald's, Coca Cola, Burger King and Adidas. Looking to read something a little less specific? Check out our piece on the types of stories a brand may tell.
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