360o commissioning, webisodes, experiential marketing and platform extensions seem to be all the vogue in TV land. Broadcasters watch as web dramas such as Kate Modern and Sofia’s Diary attract millions of visitors and become over night sensations, and they have quickly fought to acquire the content and replicate the sense of community around their own programme brands. The advertising world have also embraced the multi-platform world, with the likes of Coco-Cola shifting the majority of their spend online, as they look to use the marriage of content and technology to build and maintain relationships with their audience.
To read the full article, by Jason Langley Commercial Director at Audio Network, click here.
comments powered by