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Audio Network Mixes at Cannes Lions

By: Nick Woollard

Date:: 02 Jul 2011

Cannes Lions
I genuinely love Cannes Lions.  It conjures up a real mixture of excitement and trepidation - excitement at the opportunity to soak up some Mediterranean sun, but, trepidation at the prospect of plenty of sleepless days whilst retaining the wherewithal to forge new friendships and business opportunities.

CFP-E Young Director Awards
I arrive with the Audio Network team on the Wednesday and head straight to the CFP-E Young Director Awards. There were some amazing films on show but my particular favourite was from South African duo Pieter Hugo and Michael Cleary, with their amazing promo for Spoek Mathambo's Control. The dark religious undertones and play on black and white imagery provided a stunning backdrop to the stomping township house Joy Division cover.

Wakeboarding & Little Black Book
Some quiet drinks at the Rushes beach party and a relatively early night enabled us to Catch the Early Bird with German film company Helliventures, at their annual 8am waterside gathering. This allowed us a spot of wakeboarding before we had lunch at the Little Black Book Plage Courage. I think this event is now established as the go-to Cannes fringe day location for the UK industry. A great networking opportunity and we met up with the boys from Compendium Media who recently licensed music from Audio Network for a 3D Nintendo commercial they produced.

Late Night Networking
Thursday's highlight was the acquisition of our Shots Party tickets and free drinks tokens courtesy of the very generous Conor Dignam, my old boss at Broadcast Magazine ( now MD at Emap – Media and Architecture.) The flowing conversation (and alcohol) had the inevitable effect of a hike up the Croisette for some late night networking on the pavement outside the notorious Gutter Bar. Typical Cannes; and par for the course!

Suffering..
The true impact of our late night schmoozing was only felt the following morning when lugging 10 kilos of Audio Network beach bags up to the Star Cinema for our Straight 8 sponsorship.

Straight 8 Sponsorship
Thankfully, the films were, as always, super- not least A Wonderful Terrible Thing by Nick Carew, a dark tale of love and betrayal, shot in film noire style and accompanied by a surprisingly effective synth-pop sound track. Straight 8 founder, Ed Sayers, kindly thanked Audio Network for the free music licenses we had offered entrants for their films; it's something with which we're proud to be involved.

Last Night Musings
Our final night was deliberately more subdued, but we had a wonderful dinner with the lovely Claire Leaver from Kuncklehead, at La Brochette de Grand-Mère (Grandmother's Wheelbarrow). We were joined by James and Benny, two young guys who had just walked for two hours back from the Finger Music villa; and despite their blisters and sunburn, were absolutely convinced that the party was such good quality, it had been worth the pain!

Home Soil
Late drinks at the Carlton and several more “hellos” to London based agency contacts eventually signalled the end of our trip.  Another successful Cannes Lions under the belt.  Met some great people, existing clients and potential new ones. And -  we even brought the sun home with us.. for a few days anyway!
 

Permalink Comments [0] Tags: , advertising , Cannes Lions , film , music clips , music production

 
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